Alliance Tire Group (“ATG”) is a leading name in the global Off-Highway Tires business. Alliance Tire Group BV, the parent company of ATG is based in The Netherlands, with operating subsidiaries in strategically important locations worldwide. It owns three world-renowned brands - Alliance, Galaxy and Primex. Well known names in the OHT segment in many parts of the world, these brands were brought together under the ATG banner, in a phased manner, from 2007. Alliance was the first brand to be absorbed and ATG, as a Group came into existence in early 2007, followed by Galaxy and Primex in the year 2009. The Group has presence in over 120 countries across 6 continents. The group achieved a global turnover in excess of $550 million in the year 2014.
The brands are well known for their ability to provide customers, both aftermarket and OEM, with Application-Specific, Purpose-Built tires. From fields to mines to factories to forests, ATG offers solutions for various necessities.
The Group has 3 manufacturing facilities, one in Hadera at Israel (“ATI”), and two facilities in India (“ATC”) one in Tirunelveli, TN and another in Dahej, Gujarat . Apart from its own manufacturing facilities ATG also gets tires produced by contract manufacturers in China and Taiwan. These products are made according to the strict quality standards that are applied to all ATG products. The Group has world-class R&D centres in Israel, United States and India. The strategic locations of these centres enable ATG to understand the unique needs of farmers, contractors and other end users in each region, which strengthens ATG’s focus of providing custom solutions for specific needs. This has helped ATG’s brands in becoming the preferred OEM choice across the globe.
ATG is headquartered in The Netherlands with regional headquarters in the United States, India, South Africa and Israel. The Group also has offices / representatives in Argentina, Australia, Brazil, Canada, China, France, Germany, Iberia, Italy and Scandinavia.
The Group was founded by Mr. Ashok Mahansaria and Mr. Yogesh Mahansaria, who are among the leading names in the Off-Highway Tire industry, with the backing of Warburg Pincus LLC., the $35 billion American private equity firm.
Currently the Group is backed by Kohlberg Kravis Roberts & Co (KKR), a New York based multinational private equity firm. Founded in 1976, KKR is a leading global investment firm with $99.1 billion in assets under management as of March 31, 2015. With offices around the world, KKR manages assets through a variety of investment funds and accounts covering multiple asset classes. KKR shares the vision of ATG’s Founders to be among the top three global leaders in Agriculture, Forestry, and Construction tire segment.