Alliance Tire Group (“ATG”) is a leading name in the global Off-Highway Tires business. It owns three world-renowned brands - Alliance, Galaxy and Primex. Well known names in the OHT segment in many parts of the world, these brands were brought together under the ATG banner, in a phased manner, from 2007. Alliance was the first brand to be absorbed and ATG, as a Group came into existence in early 2007, followed by Galaxy and Primex in the year 2009. The Group has presence in over 120 countries across 6 continents. The group achieved a global turnover close to$600 million in the year 2015.
ATG’s mission is to deliver superior value to their customers through lowest total cost of ownership which will be achieved through a focus on innovation, technology and cost efficient manufacturing and distribution practices.
From fields to mines to factories to forests, ATG offers solutions for various applications.
The Group has 3 manufacturing facilities, one in Hadera at Israel (“ATI”), and two facilities in India (“ATC”) one in Tirunelveli, TN and another in Dahej, Gujarat . Apart from its own manufacturing facilities ATG also gets tires produced by contract manufacturers in China and Taiwan. These products are made according to the strict quality standards that are applied to all ATG products. The Group has world-class R&D centres in Israel, United States and India. The strategic locations of these centres enable ATG to understand the unique needs of farmers, contractors and other end users in each region, which strengthens ATG’s focus of providing custom solutions for specific needs. This has helped ATG’s brands in becoming the preferred OEM choice across the globe.
ATG is headquartered in The Netherlands with regional headquarters in the United States, India, South Africa and Israel. The Group also has offices/representatives in Argentina, Australia, Brazil, Canada, France, Germany, Iberia, Italy and Scandinavia.
As of 1st July 2016, ATG became a 100% subsidiary of The Yokohama Rubber Company (YRC), Japan. Yokohama is the world’s 8th largest tire manufacturer with a turnover of $5.59 Billion in 2015.